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Market Potential
The Sportswear market was valued at INR 466.9 billion in 2018 and is estimated to reach INR 997.8 billion by 2024 , with an estimated compound annual growth rate (CAGR) of about 13.59%, during 2019-2024. A notable trend is that Athleisure is also being widely used as casual wear which is propelling demand for activewear in India. Sports apparel are made using breathable material that allows sweat to evaporate faster, helping the person wearing it remains fresh for longer.
Uniforms are one of the top requirements in schools, colleges, corporate firms, hospitality ventures, restaurants, hospitals and other institutes. According to reports available online, the market size of the uniform manufacturing sector in India is estimated to be Rs.18,000 crore per annum, with Rs.10,000 crore coming from machinery and fabrics while Rs.8,000 crore come from sales supplying to local schools through retailers and institutions. With over 40 years of legacy in the uniform industry, the sector has more than 10,000 happy clients all over the world. According to an online report, over the next five years, the School Uniform market will register a 7.6% CAGR in terms of revenue, the global market size will reach $25710 million by 2025, from $19200 million in 2019 .
This growth is expected to be driven by factors such as more purchasing power driving growth in primary discretionary spends, better access and availability of products, acute brand consciousness, increasing urbanization and increasing digitization. T-shirts are considered as one of the most comfortable and dynamic categories of western wear. Due to its soft knit fabric, fits and the versatile use, it is highly acceptable to a wide segment of customers
Athleisure is another growing segment which is growing faster and there is an opportunity for brands to enter this segment. The athleisure trend has really caught up over the last decade as there has been a growing health and fitness related awareness among Indian consumer, especially the young consumers who have taken up different fitness activities such as yoga, running, etc.